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Below is detailed
information regarding guidelines for the artwork you submit to Keen Promos.
These requirements come from our suppliers, and help ensure that your
product order is imprinted clearly and professionally. Feel free to read
over these guidelines, but don't worry if it seems quite confusing—just
send us the artwork you have and we'll do the rest. Our Graphics Specialists
like a challenge.
Minor modifications
and conversions to your artwork are complementary. After all, we're in
the imprinted promotional product business—all you should have to
worry about is placing your order.
We'll take a look
at the artwork you send to us and if major modifications are needed, we
only charge $40 an hour to make the necessary corrections. Of course,
we'll notify you and let you know what charges will apply if you decide
to have us modify your artwork.
Here are the detailed
guidelines:
The artwork
you send must be either camera-ready or in an acceptable digital format.
What is "Camera-Ready?"
• Black
and white laser printed artwork of 1200 dpi or higher is acceptable.
The Following
Artwork is Not Considered Camera-Ready
• Photographs, slides, transparencies, negative
stats or films that need to be reversed to positive, halftone art that
needs to be resized, low resolution laser printed artwork of less than
1200 dpi (we recommend sending black and white 1200 dpi laser prints at
200% larger than actual size), photocopies, faxed art, letterhead, business
cards, web images or any other art that needs to be touched-up, color
separated, or multi-color art to be made one-color or otherwise improved.
Stats, PMTs or computer scans of the above are also not considered camera
ready.
Digital Art
Requirements:
• Macintosh
(MAC) Format is preferred. PC format is acceptable if created properly.
We can not accept art files from the following Mac or PC platforms: BMP,
Photoshop EPS, JPG, GIF, PICT, or TIFF. We advise against trying to save
these files in an acceptable format. We cannot guarantee files sent from
PC platforms (BMP, DOC, GIF, PICT, PPT) or any other than our preferred
file formats or acceptable software will be usable. PC files such as DOC,
EXE, PCX, PPT, P65, or XLS are not acceptable. These file formats are
generally low resolution-- only suitable for viewing on-screen-- not for
printing and cannot be appropriately modified. To avoid art charges, send
only original, native vector, EPS files.
Acceptable
Software in either Mac or PC Formats
• Art files must be created in Adobe Illustrator
9.0, Macromedia Freehand 9.0, CorelDraw or lesser versions. All CorelDraw
(CDR) files Must Be saved as an AI file EPS (Adobe Illustrator, EPS, Curves.)
All files must be saved as EPS and all text converted to outline. EPS
format files provide superior reproduction quality allowing images to
be resized with no loss of sharpness or detail.
Artwork with
Text
• We recommend that all text be converted to outline
when possible. If not, all fonts, font suitcases, printer fonts and screen
fonts must be included with art and files that contain curved copy. PC
versions of the above software must have text converted to outline since
our systems are Mac-based and cannot use PC fonts.
Spot Color
File Format (one, two, or three colors, not four-color process)
• Adobe Illustrator and Macromedia Freehand Workable
EPS (Encapsulated Postscript) files with text converted to outline are
preferred. A laser print of art marked with PMS color numbers should be
included. Photoshop PSD, RGB or CMYK files in any file format for spot
color orders are not acceptable.
Four-Color
Process File Formats
• JPEG, TIFF and Photoshop EPS files are ONLY acceptable
for CMYK (Four-Color Process). Also acceptable are Quark Xpress and Photoshop
files for four-color process only. All support files (graphics, placed
images and fonts) must be included when placed in page layout programs.
These files can not be used for Spot Color orders. |
